سياسة الخصوصية

هذه الصفحة متاحة حالياً بالإنجليزية والهولندية فقط. النص الهولندي هو النص الملزم. الترجمة العربية قادمة قريباً.

Privacy & Cookie Statement Taaly

Version October 11, 2026

This is an English translation of the Dutch Privacy & Cookie Statement. In case of any difference, the Dutch version prevails.

Introduction and contact details

We consider it very important that these data are handled with care and that they are treated confidentially and protected. Taaly therefore processes your personal data in accordance with the requirements imposed by privacy laws and regulations. Among other things, this means that we:

• clearly state which personal data we process and for which purposes. We do this by means of this Privacy Statement;
• try to limit the collection of personal data to only the personal data that are necessary for the specified purposes;
• request the explicit consent of the data subject for the processing of personal data in cases where consent is mandatory;
• do not retain the personal data for longer than is necessary for the specific purpose for which we collected the personal data.

For this reason, we have taken various technical and organizational measures within Taaly to ensure that personal data are processed lawfully, transparently and fairly within our organization. We also ensure that your rights as a data subject are respected and that you can exercise them at Taaly.

In this privacy statement you will find general information about how we handle your personal data and which rights you have in the area of privacy.

Do you have questions about privacy? You can reach Taaly by email at privacy@taaly.nl.

Controller and Processor

In most cases, Taaly is the controller for the processing of your personal data as described in this privacy statement. However, when you use the Taaly App on the instructions of, or as a mandatory part of a program with, a municipality (for example within the framework of the Wet inburgering (Civic Integration Act)), that municipality acts as the Controller.

In that case, Taaly acts exclusively as a Processor on the instructions of the municipality. The processing of your data then takes place in accordance with the arrangements we have laid down with the municipality in a data processing agreement. To exercise your privacy rights in these specific situations, you can contact your contact person at the municipality directly, although Taaly will of course facilitate you in this where possible.

Taaly B.V.
Padangstraat 25H
1094 AN Amsterdam
support@taaly.nl

Privacy Officer

We have appointed a Privacy Officer who supervises the handling of personal data within Taaly. Do you have a question or complaint about the way in which we handle your personal data? Then please contact our Privacy Officer at privacy@taaly.nl.

Definitions

All definitions used in this statement have the same meaning as the definitions in Article 4 GDPR.

Scope

This statement applies to any automated processing of personal data, and to the processing of personal data that form part of a filing system or that are intended to form part of a filing system, by or under the authority of Taaly.

Purposes and legal basis

In order to assist you properly, we process your personal data. This starts from the moment you enter into a conversation with us.

We process your personal data for the purpose of offering a platform that provides tailored language coaching and integration for, among others, refugees, expats, migrant workers or international students (hereinafter: Learners) in the Netherlands. By means of the Taaly application (hereinafter: App), Taaly connects Learners with volunteer or paid Dutch speakers (hereinafter: taalcoaches (Taalmaatjes)). Learners and taalcoaches (hereinafter jointly: Users) create an account in the App (hereinafter: Account) in which they can indicate, among other things, their language level and interests. By means of an algorithm, Learners and taalcoaches are matched with each other and can communicate via messages, audio and/or video calls, in order to improve the language skills of the Learners.

Lawful basis

Taaly bases the processing of your personal data on one of the following legal bases:

1. consent of the data subject
2. necessary for the performance of a contract;
3. on the basis of a legal obligation to which Taaly is subject;
4. necessary in order to protect the vital interests of the data subject;
5. because it is necessary for the performance of a task carried out in the public interest;
6. necessary for the purposes of the legitimate interest.

Application of these legal bases:

For regular users who download and use the App on their own initiative, we process the personal data on the basis of the necessity for the performance of the contract (Article 6(1)(b) GDPR).

Specific legal basis for municipal programs:

When the use of the Taaly App is part of a municipal program (such as the Wet inburgering (Civic Integration Act)), we do not base the processing of personal data on consent. In these cases, the data are processed because this is necessary for the performance of a task carried out in the public interest that rests with the municipality (Article 6(1)(e) GDPR). In that case, the municipality is the controller. Consent is requested exclusively for optional functionalities that are not necessary for the core program, such as receiving commercial newsletters.

Origin of the personal data

Personal data processed by Taaly have been collected by Taaly staff and originate exclusively from you.

Which personal data do we process about you?

Depending on which tasks we perform for you, we process different categories of personal data. Below is an overview of the personal data processed by Taaly and on which legal basis.

1. Creating a free Account by Learners

If you create a free Account as a Learner, you are required to enter the following data: (i) your name to use as a username, which you may however choose yourself, (ii) your email address to communicate with you, (iii) your telephone number for sending the activation code, and (iv) your language level in order to match you with a taalcoach of the appropriate level.

If you log in via a computer, your IP address and/or your MAC address are stored.

Optionally, you may also enter your gender, your photo, your native language and other languages you speak, your place of residence, your country of origin, your interests, your most recent work experience, your most recent education and your date of birth.

By collecting these personal data, Taaly can perform the contract we enter into with you as a Learner. If you have been registered via a municipality or institution, these data are processed within the framework of a task carried out in the public interest. If you register on your own initiative, we process these data for the performance of our contract with you.

2. Creating a paid Account by Learners

If you create a paid Account as a Learner, you are required to enter the following data: (i) your name in connection with payment, (ii) a name to use as a username, which you may however choose yourself, (iii) your email address to communicate with you, (iv) your telephone number for sending the activation code, (v) your bank account number in order to process the payment, and (vi) your language level in order to match you with a taalcoach of the appropriate level.

If you log in via a computer, your IP address and/or your MAC address are stored.

Optionally, you may also enter your gender, your photo, your native language and other languages you speak, your place of residence, your country of origin, your interests, your most recent work experience, your most recent education and your date of birth.

If the Learner with a paid account has given consent, an employee of the municipality may be granted access to the Learner's App environment in order to monitor the progress of this Learner.

By collecting these personal data, Taaly can perform the contract we enter into with you as a Learner. If your program runs via a municipality, these data are processed within the framework of its task carried out in the public interest. For independent users, the performance of the contract applies as the legal basis.

3. Creating an Account by volunteer taalcoaches

If you register as a volunteer taalcoach, you are required to enter the following data: (i) your name to use as a username, which you may however choose yourself, (ii) your email address to communicate with you, (iii) your telephone number for sending the activation code, and (iv) your language level in order to match you with a Learner of the appropriate level.

If you log in via a computer, your IP address and/or your MAC address are stored.

Optionally, you may also enter your gender, your photo, your native language and other languages you speak, your place of residence, your country of origin, your interests, your most recent work experience, your most recent education, your date of birth and an introduction video.

By providing these personal data, Taaly can perform the contract we enter into with you as a taalcoach.

4. Creating an Account by paid taalcoaches with a sole proprietorship

If you register as a paid taalcoach with a sole proprietorship, you are required to enter the following data: (i) the name of your sole proprietorship for verification and for processing the payment, (ii) your name to use as a username, which you may however choose yourself, (iii) your email address to communicate with you, (iv) your telephone number for sending the identification code, (iii) your Chamber of Commerce (Kamer van Koophandel) number to identify you, (v) your VAT number for processing the payment, (vi) your address for verification, (vii) your bank account number for processing the payment, and (viii) your language level in order to match you with a Learner of the appropriate level.

If you log in via a computer, your IP address and/or your MAC address are stored.

Optionally, you may also enter your gender, your photo, your native language and other languages you speak, your place of residence, your country of origin, your interests, your most recent work experience, your most recent education, your date of birth and an introduction video.

By providing these personal data, Taaly can perform the contract we enter into with you as a taalcoach.

5. Creating an Account by paid private taalcoaches

If you register as a paid taalcoach as a private individual, you are required to enter the following data: (i) your full name for verification and for processing the payment (ii) your name to use as a username, which you may however choose yourself, (iii) your email address to communicate with you, (iv) your telephone number for sending the identification code, (v) your address for verification and for processing the payment, (vi) your bank account number for processing the payment, (vii) your language level in order to match you with a Learner of the appropriate level.

If you log in via a computer, your IP address and/or your MAC address are stored.

Optionally, you may also enter your gender, your photo, your native language and other languages you speak, your place of residence, your country of origin, your interests, your most recent work experience, your most recent education, your date of birth and an introduction video.

By providing these personal data, Taaly can perform the contract we enter into with you as a taalcoach.

6. Receiving the Taaly newsletter

If you have indicated that you wish to receive the Taaly newsletter and/or other commercial personalized emails, or you have signed up for them via the website, Taaly will send this newsletter and/or other commercial personalized emails to you.

You can manage which type of messages you wish to receive in your profile settings, you can enable and disable push notifications for Taaly in your device settings, and you can unsubscribe from email notifications in each individual email.

Personal data of minors

Children under the age of 16 cannot themselves give valid consent to the processing of their data, so both Learners and taalcoaches must be 16 years of age or older. As a user of Taaly, you must tick a box confirming that you are 16 years of age or older. Age verification takes place, and if a user turns out to be under the age of 16, he or she will be removed from Taaly.

Cookies

Cookies and similar technologies (hereinafter: Cookies) are very small text files or pieces of code that often contain a unique identification code. These text files are placed on or read from your computer, tablet or smartphone during a visit to a website. Through this text file, data, sometimes personal data, are stored or accessed. Information collected via Cookies may include the date and time of the visit and how you use a particular website or mobile application.

We need Cookies to: (a) remember information so that you do not have to re-enter it during your visit or the next time you visit the site; (b) provide customized, personalized content and information; (c) deliver our Service and monitor its effectiveness; (d) monitor and aggregate metrics such as the total number of visitors, traffic and demographic patterns; (e) diagnose or resolve technological problems; (f) give you efficient access to your information after you have logged in; (g) keep you logged in; and (h) keep the Taaly community safe for members.

Cookies on our website

On our website (www.taaly.ai) we only place or read Cookies for analytics or marketing if you have given your consent via the cookie notice. Without your consent, these services are not loaded. We use the following categories:

• Necessary (no consent required): taaly_consent, stored in your browser, to remember your cookie choice. Retention period: 12 months.
• Analytical (only with your consent): Google Analytics 4 by Google (_ga and _ga_*, up to 2 years) and Mixpanel (mp_*, stored in your browser, up to 1 year). These allow us to see which pages are visited and how the website is used, so that we can improve the website. The data are pseudonymized. Mixpanel stores the data in the EU. The advertising features of Google Analytics are only enabled if you also give consent for marketing cookies.
• Marketing (only with your consent): the Meta Pixel by Meta Platforms Ireland Ltd. (_fbp and _fbc, up to 3 months). This allows us to measure and improve our advertisements on Facebook and Instagram. On some pages we additionally use the Google Ads conversion tag by Google Ireland Ltd. (_gcl_*, up to 3 months) to measure whether visitors arrive via our Google advertisements.

The legal basis for analytical and marketing cookies is your consent (Article 6(1)(a) GDPR and Article 11.7a of the Dutch Telecommunications Act (Telecommunicatiewet)). More information about these services can be found in Annex 1.

Changing or withdrawing cookie consent: you can change your choice or withdraw your consent at any time via the ‘Cookie settings’ link at the bottom of every page of our website. If you withdraw your consent, we will delete the relevant Cookies from your browser. In addition, you can always delete or block Cookies via the settings of your browser.

Sharing with third parties

To deliver our services, we make use of services provided by third parties. In some cases, this means that they process personal data on our instructions.

With all parties with whom we work and with whom we have to share your data, we have made sound arrangements about protecting these data. We lay down these arrangements in an agreement.

We also do this with the suppliers of our applications. We conclude a data processing agreement with them and require that they ensure the same level of security and confidentiality of your data.

We only share your data if this is necessary for the purposes we have described above.

A detailed overview of the external parties with whom we share personal data can be found in Annex 1 (Data recipients) of this privacy statement.

Transfer of personal data outside the EEA

In principle, Taaly processes and stores your personal data within the European Economic Area (EEA) as much as possible. However, for the delivery of specific services, such as the processing of payments via certain payment providers (e.g. Stripe), it may occur that personal data are transferred to or processed in countries outside the EEA, such as the United States. In such cases, Taaly ensures that this transfer takes place exclusively in accordance with the strict requirements of the GDPR. We do this by working exclusively with parties that are certified under the applicable EU-US Data Privacy Framework, or by concluding standard contractual clauses approved by the European Commission (Standard Contractual Clauses - SCCs), supplemented with additional security measures where necessary.

Retention period

We do not retain your personal data for longer than is strictly necessary for the purposes for which the data were collected, and in accordance with the applicable statutory retention periods.

When the Taaly App is deployed as part of a municipal program (in which Taaly acts as processor), the retention periods laid down by the relevant municipality (the controller) apply, usually based on the Dutch Public Records Act (Archiefwet) and the municipal selection list. After the end of the program or at the request of the municipality, these data are transferred or destroyed.

For regular users, we apply the following specific retention periods:

• Account data and inactivity: If you delete your account yourself (for example by deleting the App), your account data are erased immediately. If your account has been continuously inactive for one (1) year, your account is automatically deleted by us, including all personal data linked to it. Prior to this deletion, we will send you a warning message.
• Chat messages: The chat messages between Learners and taalcoaches are stored encrypted by default. To safeguard your privacy, chat messages are automatically and permanently deleted from our servers six (6) months after they have been sent, or immediately once the account is deleted (whichever occurs first).
• Video calls: Video calls between Learners and taalcoaches are not recorded or stored at any time.
• Financial and tax data: For paid taalcoaches (self-employed persons and private individuals), we are legally required to retain data related to payments, invoicing and payouts (such as bank account numbers, VAT numbers and business details) for the statutory tax retention period of seven (7) years for the Dutch Tax Administration (Belastingdienst).

After the expiry of the above-mentioned periods, or after a justified request for erasure, the personal data are securely destroyed or irreversibly anonymized, so that they can no longer be traced back to you.

Your rights

The GDPR provides you with various rights to maintain control over your personal data. Here we inform you how you can exercise this control.

Do you think your personal data are incorrect? Or would you rather not have your data retained? You can access your personal data and, if necessary, have them rectified or erased. You can:

• Request access to the personal data we have recorded about you, so that you can check whether those data are correct and properly recorded in the system. You can also check whether we process your data in accordance with the law;
• Ask us to change, rectify or complete the personal data if they are incomplete;
• Ask us to restrict the processing, to erase data, or object to the recording of the data;
• Request your digital data in a digital file. This is also referred to as “data portability”. This is only possible if the recording of the data took place on the basis of a contract or on the basis of your consent;
• Object to the processing;
• Request additional information. Do you still have questions after reading this privacy statement about how we handle your personal data? You can always ask us these questions at privacy@taaly.nl.

Handling of requests

After verifying your identity (to ensure that we are looking at the correct personal data), we will process your request. We check whether your request complies with the laws and regulations; if this is the case and we have all your details, we will handle your request within one month. We may have additional questions. Do you have a complex request? Then we may need more time to comply with your request, but we will inform you of this as soon as possible.

During access, we remove the personal data of other people. Consider, for example, the names of our employees. After all, just like you, they have a right to the protection of their privacy.

Refusing a request in full or in part

Sometimes we may refuse your request (in part). This may be the case, for example, in the following situations:

• If the refusal is necessary in the interest of national security, public security, or the prevention, detection and prosecution of criminal offenses. Or to protect the rights and freedoms of others.
• If, at the time of the request, an investigation into fraud or criminal offenses is ongoing to which the request relates.
• If the request relates to ongoing legal proceedings. In ongoing objection or appeal proceedings, your request may be refused. After all, you will already receive the documents in that case.
• If the request is so-called ‘excessive’. You may not submit an unlimited number of requests per calendar year relating to the same subject or case.
• If we believe that there is an abuse of rights. You can access your personal data to check whether they have been recorded correctly. For example, you may not use that right to obtain more information when other proceedings are ongoing.

Would you like a copy of your personal data? In any case, you will receive an overview of all personal data that are processed about you. This does not mean that you will receive a copy of your file.

Questions or complaints about the data processing

Of course, we will be happy to assist you if you have complaints or questions about the processing of your personal data. For this, you can contact the Privacy Officer at privacy@taaly.nl.

Should you nevertheless be unable to resolve the matter, you have the right under the GDPR to lodge a complaint with the privacy supervisory authority, the Dutch Data Protection Authority (Autoriteit Persoonsgegevens, AP). For more information, see the website of the AP https://autoriteitpersoonsgegevens.nl/nl/zelf-doen/gebruik-uw-privacyrechten/klacht-melden-bij-de-ap .

Security of your data

Taaly takes both appropriate technical and organizational measures to protect your personal data against accidental or deliberate manipulation, loss, destruction, or access by unauthorized persons.

We require the same level of security from our partners and suppliers.

Taaly has drawn up a Privacy Policy and has taken the necessary security measures to protect your personal data. Examples include:

• The secure exchange of personal data via the App or via email.
• Determining who may have access to certain data on the basis of his or her position. Anyone who does not need this for his or her position is not granted access.
• Employees are bound by a duty of confidentiality.
• Organizing training for our employees, including on how to handle personal data securely.

Changes to this privacy statement

Taaly may amend this privacy statement from time to time, for example because we expand our services.

We recommend that you consult this privacy statement regularly, so that you are aware of these changes.

The most recent version of our privacy statement can be found here.

October 2026

Annex 1. Data recipients

1. User data

We use your personal information only within the company and only pass it on to companies that are involved in the performance of the contracts concluded with you or are otherwise involved in the provision of the relevant service. We pass on the following personal data to third parties:

• To analyze how Taaly is used by our members and to optimize the service and the design, pseudonymous usage and personal data are shared with Google Analytics and Firebase Analytics.
• To communicate information relevant to the service via email or push notification, names, device IDs, email addresses and other personal information may be shared with Brevo (https://www.brevo.com) and Customer.io (https://customer.io/).

2. Registration and authentication

By registering, Users allow Taaly to identify them securely and to give them access to the Taaly services. Depending on what is described below, third parties may provide registration and authentication services. In this case, Taaly may gain access to certain data stored by these third parties for registration or identification purposes, with the explicit consent of the user:

• Firebase Authentication (Google Inc.): Firebase Authentication is a registration and authentication service provided by Google Inc. To simplify the registration and authentication process, Firebase Authentication may make use of third-party identity providers and store the information on its platform. Personal data collected: email. Processing location: EU.
• Google OAuth (Google Inc.): Google OAuth is a registration and authentication service provided by Google Inc. and is connected to the Google network. Personal data collected: various types of data as specified in the privacy policy of the service. Processing location: EU.
• Sign in with Apple (Apple Inc.): Sign in with Apple is a registration and authentication service provided by Apple Inc. In cases where Users are required to provide their email address, Sign in with Apple may generate a private relay address on behalf of Users that automatically forwards messages to their verified personal email account - thereby shielding their actual email address from the owner. Personal data processed: email address; first name; last name; User ID. Processing location: EU.

3. Hosting and Backend Infrastructure

This type of service has the purpose of hosting data and files that enable Taaly to function and to be distributed, as well as providing a ready-made infrastructure to run specific features or parts of Taaly. Some of these services operate via geographically distributed servers, making it difficult to determine the actual location where the personal data are stored.

• Google Cloud Platform (Google Inc.): Google Cloud Platform is a hosting and backend service provided by Google Inc. Personal data collected: various types of data as specified in the privacy policy of the service as Taaly's main hosting and infrastructure provider. Processing location: EU.
• Firebase: Firebase is an app development platform that helps you build and grow apps and games. It is a group of backend and frontend services. Backed by Google. Processing location: EU.
• Azure: Azure is a hosting and backend service provided by Microsoft Ireland Operations Ltd. A wide range of personal data, including login details, images and message content, is stored on Taaly's Azure infrastructure as a major hosting and infrastructure provider. Processing location: the Netherlands.

4. Processing of Payments

Payment processing services enable Taaly to process payments. To ensure greater security, Taaly does not process or store credit card details and only uses the information necessary to carry out the transaction with the financial intermediaries that handle the transactions. Some of these services may also enable the sending of timed messages to you, such as emails containing invoices or notifications relating to the payment.

• Payments processed via the Apple App Store (Apple Inc.): Taaly uses a payment service provided by Apple Inc. that enables the Owner to offer the purchase of the app itself or in-app purchases. Personal data processed to complete the purchases are processed by Apple, as described in the privacy policy for the App Store. Personal data processed: payment details. Processing location: EU.
• Payments processed via the Google Play Store (Google Ireland Limited): Taaly uses a payment service provided by Google Ireland Limited that enables the Owner to offer the purchase of the app itself or in-app purchases. Personal data processed to complete the purchases are processed by Google, as described in the privacy policy for the Google Play Store. Personal data processed: payment details. Processing location: Ireland.
• Payments processed via Stripe: is a payment processing service used to process payments securely and efficiently. Personal data processed: payment details, bank account numbers, credit card details. Processing location: EU, United States.

5. Infrastructure Monitoring

This type of service enables Taaly to monitor the use and behavior of the components of its service, so that the functionalities, performance, operation, maintenance and troubleshooting can be improved. Which personal data are processed depends on the characteristics and manner of implementation of these services, whose function is to filter the activities of Taaly.

• Crashlytics (Google Inc.): Crashlytics is a monitoring service provided by Google Inc. to help Taaly improve the stability of the app and reduce app crashes. Personal data collected: geographic position, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and various types of data as specified in the privacy policy of the service. Processing location: EU.
• Firebase Crash Reporting (Google Inc.): Firebase Crash Reporting is a monitoring service provided by Google, Inc. to improve the stability of the app and reduce app crashes. Personal data collected: various types of data as specified in the privacy policy of the service. Processing location: EU.
• Firebase Performance Monitoring (Google Inc.): Firebase Performance Monitoring is a monitoring service provided by Google, Inc. Personal data collected: various types of data as specified in the privacy policy of the service. Processing location: EU.
• Smartlook.com, s.r.o.: Comprehensive product analytics & visual user insights. Personal data collected: various types of data as specified in the privacy policy of the service. Processing location: Czech Republic, EU.

6. Managing Contacts and Sending Messages

This type of service makes it possible to communicate with Users outside the app, for example via push notifications and email. They may manage a database of email contacts, telephone contacts or other contact information in order to communicate with the User. These services may also collect data about the date and time at which the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links in the message.

• Firebase Cloud Messaging (Google Inc.): Firebase Cloud Messaging is a message sending service provided by Google, Inc. Firebase Cloud Messaging enables the Owner to send messages and notifications to users on platforms such as Android, iOS and the web. Messages can be sent to individual devices, groups of devices or specific topics or user segments. Personal data collected: various types of data as specified in the privacy policy of the service. Processing location: EU.
• Brevo (SendInblue, Inc.): Brevo is an email address management and message sending service provided by SendInblue, Inc. Personal data collected: email address and various types of data as specified in the privacy policy of the service. Processing location: EU.
• Customer.io (Peaberry Software, Inc): Customer.io is a user communication and database management service provided by Peaberry Software, Inc. Personal data processed: email address; Tracker; various types of personal data. Processing location: EU.
• Algolia (Algolia, Inc): Algolia is a real-time hosted search. Taaly uses it to improve the search service. Processing location: EU.
• Agora: operates a web service that provides support for mobile and web apps. Agora may store information about mobile/desktop devices with which it communicates via our APIs or mobile applications or websites. Processing location: EU.

7. Web and Mobile Analytics

The services in this section enable us to monitor and analyze web and mobile traffic and may be used to track how Taaly is used by Users.

• Analytics collected directly (Taaly): Taaly uses an internal analytics system that does not involve third parties. Personal data collected: cookies and usage information.
• Google Analytics (Google Inc.): Google Analytics is a web analytics service provided by Google Inc. (“Google”). Google uses the data collected to track and examine the use of Taaly, to prepare reports on its activities and to share them with other Google services. Google may use the data collected to contextualize and personalize the advertisements of its own advertising network. On our website, we use Google Analytics 4 only after you have given consent for analytical cookies; the advertising features are only enabled if you also give consent for marketing cookies (see ‘Cookies’). Personal data collected: cookies and usage information. Processing location: EU.
• Mixpanel (Mixpanel, Inc.): Mixpanel is an analytics service that allows us to see how Taaly is used. We use Mixpanel's EU data center. On our website, Mixpanel is only loaded after you have given consent for analytical cookies. Personal data collected: cookies or similar storage in your browser, a pseudonymous user ID and usage information. Processing location: EU.
• Google Analytics for Firebase (Google Inc.): Google Analytics for Firebase or Firebase Analytics is an analytics service provided by Google Inc. To understand Google's use of data, we refer you to Google's partner policy. Firebase Analytics may share data with other tools provided by Firebase, such as Crash Reporting, Authentication, Remote Config or Notifications. The user may consult this privacy policy for a detailed explanation of the other tools used by the owner. Taaly uses identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS, respectively) and technologies similar to cookies to run the Firebase Analytics service. Users can opt out of certain Firebase features via the applicable device settings, such as the device advertising settings for mobile phones, or by following the instructions in other Firebase-related sections of this privacy policy, if available. Personal data collected: cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and usage information. Processing location: EU.
• Smartlook.com, (smartlook s.r.o.): Comprehensive product analytics & visual user insights. Personal data collected: various types of data as specified in the privacy policy of the service. Processing location: Czech Republic, EU.
• TestFlight (Apple Inc.): TestFlight is an analytics service provided by Apple Inc. Personal data collected: Cookies, email address and usage information. Processing location: EU.

8. Content Performance and Feature Testing (A/B testing)

The services in this section enable Taaly to track and analyze user response with regard to web traffic or behavior relating to changes in the structure, text or any other component of Taaly.

• Firebase Remote Config (Google Inc.): Firebase Remote Config is an A/B testing and configuration service provided by Google Inc. Personal data collected: various types of data as specified in the privacy policy of the service. Processing location: EU.

9. Marketing and advertising measurement

The services in this section enable Taaly to measure how effective our advertisements are. On our website, they are only loaded after you have given consent for marketing cookies.

• Meta Pixel (Meta Platforms Ireland Ltd.): the Meta Pixel measures whether visitors arrive at our website via our advertisements on Facebook and Instagram and which pages they view there. Personal data collected: cookies (_fbp, _fbc), IP address, browser and device data and usage information. Processing location: EU and United States (see ‘Transfer of personal data outside the EEA’).
• Google Ads conversion measurement (Google Ireland Ltd.): on a number of campaign pages, Google Ads measures whether visitors arrive at the page via our advertisements in Google and whether they subsequently complete a form. Personal data collected: cookies (_gcl_*), IP address, browser and device data and usage information. Processing location: EU and United States (see ‘Transfer of personal data outside the EEA’).